We are excited to announce that we are joining forces with text4baby, the free mobile health service for pregnant women and new moms, and their founding sponsor Johnson & Johnson. The partnership, Feel Rich Moms, will raise awareness of text4baby, encourage moms and family members to sign up for this critical service, and offer one lucky mom a custom lullaby, created by Hollywood celebrity Tyrese and our co-founder QD3.
Feel Rich Moms will tap into our highly engaged multicultural community and leverage our network of social media influencers to drive awareness and enrollment in text4baby. Each year in the U.S., more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday. The infant mortality rate (6 in 1,000 live births) in the U.S. is one of the highest among developed nations and rates are much higher within the African-American community, regardless of income, educational level, or location. These numbers signify a health crisis, which is why we feel the timing of this partnership is so vital.
The central piece of this partnership will be a contest; the grand prizewinner will receive a customized lullaby for her baby written and recorded by Tyrese and produced by QD3. One runner-up will receive a year’s supply of Johnson’s Baby products, courtesy of text4baby founding sponsor, Johnson & Johnson. To enter the contest, text the word “BABY” to 511411, and when prompted, enter the participant code FEELRICH.
In addition to the contest, Feel Rich Moms will hold a one-day Baby Shower event hosted by celebrity fitness guru Crystal Wall in Houston, Texas.
To learn more about Feel Rich Moms, and to enter the contest, visit www.text4baby.org/feelrich.